Category: Analytics
Gaming, Goodhart, and unintended incentives
When a measure becomes a target, people optimize the number instead of the mission. Learn Goodhart and Campbell in plain English, common gaming patterns, and how to pair…
The annotation habit
Annotation turns honest charts into messages people can retell without your voiceover. Learn claim titles, focused callouts, reference lines, trust footnotes, and a clear so-what line that states…
Uncertainty and confidence in plain English
A point estimate without uncertainty is a dare, not a finding. Part 3 of Statistics for analysts explains confidence intervals, margins of error, and “we’re not sure yet”…
Building a portfolio that gets interviews
Pretty dashboards do not get interviews. Part 2 of Analyst career path shows a portfolio path from question to decision writeup, plus a scoring rubric that favors clarity…
What is dbt (conceptually)?
dbt is not magic BI. This guide explains SQL models, tests, and docs, plus staging, intermediate, and marts layers, so analysts who inherit warehouse transforms know what the…
