Funnels, conversion math, and cohorts for product analysts.
- 1 Funnel stages that match the product Generic marketing funnels hide the step that actually matters in your product. Part 1 of Customer analytics basics maps Visit to Pay stages to real events so activation and revenue talk about the same journey.
- 2 Conversion math without magic Conversion looks simple until eligible, success, and the time window disagree. Part 2 of Customer analytics basics shows rate math, denominators, attribution windows, and toy numbers you can defend in a meeting.
- 3 Cohorts for customer analytics Weekly signups are not the same product experience. Part 3 of Customer analytics basics builds cohorts, retention curves, and comparison grids so you stop mixing brand-new users with veterans in one average.