This path is for you if the funnel on the slide does not match the product. Three parts: stages that match what people do, conversion math without magic, and cohorts. Start with the first part on this page.
- 1 Funnel stages that match the product Generic marketing funnels hide the step that actually matters in your product. Part 1 of Customer analytics basics maps Visit to Pay stages to real events so activation and revenue talk about the same journey.
- 2 Conversion math without magic Write conversion as success over eligible with a clear window. Definition cards beat dashboard magic when the same funnel stage means three rates.
- 3 Cohorts for customer analytics Cohorts group users by a shared start and measure them on the same clock. Define active clearly, prefer acquisition cohorts for retention grids, and label behavioral cohorts as a different question.