Insights for the Rest of Us
Analytics and AI without the intimidation. Plain-language guides to SQL, data work, and practical AI — examples you can use at work, a little humor, no PhD required.
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What Gemini is (and Google’s many AI names)
Gemini is Google’s AI assistant family, not one button. Part 1 separates company, models, and products, translates old names like Bard and Duet AI, and maps the app, Workspace, NotebookLM, and AI Studio without hype.
What ChatGPT is (plain English)
ChatGPT is OpenAI’s AI assistant family, not one single app. This Part 1 map separates company, models, and products so you can…
What Claude is (plain English)
Claude is Anthropic’s AI assistant family, not one single app. This Part 1 map separates company, models, and products so you can…
Common analytics traps
Survivorship, cherry-picking, averages of averages, wrong grain, and lonely numbers. Spot the traps that make clean charts support bad decisions.
How to write a one-page analytics brief
Stop starting with the warehouse. Use an eight-field one-page analytics brief to turn vague stakeholder asks into decision-ready work before you write…
