Insights for the Rest of Us
Analytics and AI without the intimidation. Plain-language guides to SQL, data work, and practical AI — examples you can use at work, a little humor, no PhD required.
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How to write a one-page analytics brief
Stop starting with the warehouse. Use an eight-field one-page analytics brief to turn vague stakeholder asks into decision-ready work before you write a single query.
Reading a number like an adult
Counts, rates, denominators, and “compared to what?” A practical guide to reading workplace numbers without falling for lonely metrics or seasonal surprises.
Good enough vs perfect data
Perfect data never arrives. Learn when an approximate answer is decision-ready, how to talk about confidence without fake precision, and a short…
The Analytics Loop
Analytics is not a one-way chart. Learn the six-step loop from question to measure-again, with a worked example, SQL sketch, and a…
Data vs Information vs Insight
Data, information, and insight are not the same thing. Learn the difference with plain definitions, a workplace ladder, and examples you can…
