Insights for the Rest of Us
Analytics and AI without the intimidation. Plain-language guides to SQL, data work, and practical AI — examples you can use at work, a little humor, no PhD required.
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Reading a number like an adult
Counts, rates, denominators, and "compared to what?" A practical guide to reading workplace numbers without falling for lonely metrics or seasonal surprises.
Good enough vs perfect data
Perfect data never arrives. Learn when an approximate answer is decision-ready, how to talk about confidence without fake precision, and a short…
The Analytics Loop
Analytics is not a one-way chart. Learn the six-step loop from question to measure-again, with a worked example, SQL sketch, and a…
Data vs Information vs Insight
Data, information, and insight are not the same thing. Learn the difference with plain definitions, a workplace ladder, and examples you can…
What Problem Are We Actually Solving?
Stop opening dashboards until you know which decision will change. A practical guide to framing analytics problems for everyday work — questions…
