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Analytics and AI without the intimidation. Plain-language guides to SQL, data work, and practical AI — examples you can use at work, a little humor, no PhD required.
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How to ask better data questions in meetings
Most meeting chaos is not a dashboard shortage. It is a question shortage. Climb the question ladder from vague curiosity to decision-ready asks, with a card you can use in the next status call.
dbt lab: first models and tests
Turn layout into working models. Write your first staging and mart SQL, wire refs, add unique and not-null tests, and run a…
Conversion math without magic
Conversion looks simple until eligible, success, and the time window disagree. Part 2 of Customer analytics basics shows rate math, denominators, attribution…
Warehouses vs lakes vs just a database
App database, warehouse, or lake? Walk a plain decision tree for where data should live so product traffic, cheap history, and certified…
I want help coding or building software
You want help coding or building software. This part separates a chat-window snippet from Claude Code, ChatGPT Codex, Gemini CLI / Antigravity,…



