ARR, churn, and cohort retention with careful definitions.
- 1 ARR and MRR vocabulary for non-finance ARR and MRR sound simple until three teams report three different growth numbers. Learn the non-finance vocabulary, what each metric includes, and how to ask definition questions without pretending to be FP&A. Scheduled · October 19, 2026
- 2 Churn and retention definitions that stick Churn and retention sound like opposites until logo, revenue, and net metrics tell three stories. Lock definitions for who counts, what “active” means, and which window you report. Scheduled · October 20, 2026
- 3 Cohort retention charts without lying Cohort retention charts can educate or quietly sell a story. Learn axis honesty, sample size labels, period alignment, and a checklist that keeps finance retention curves from lying. Scheduled · October 21, 2026