Month: November 2023
Data governance 101: rules people can actually use
Finance and marketing disagree on “active customers” again. Data governance is the set of owners, definitions, and quality rules that stop that fight. Here is a practical loop…
Master data management: one golden record that sticks
Three systems, three versions of the same customer, broken LTV. Master data management creates authoritative records for shared entities and publishes them. Architecture patterns, match rules, and a…
