Questions before data — learn to define the problem so every chart and query actually helps someone decide.
- 1 What Problem Are We Actually Solving? Stop opening dashboards until you know which decision will change. A practical guide to framing analytics problems for everyday work; questions before data.
- 2 Data vs Information vs Insight Data, information, and insight are not the same thing. Learn the difference with plain definitions, a workplace ladder, and examples you can use in your next meeting.
- 3 The Analytics Loop Analytics is not a one-way chart. Learn the six-step loop from question to measure-again, with a worked example, SQL sketch, and a ticket checklist you can reuse.
- 4 Good enough vs perfect data Perfect data never arrives. Learn when an approximate answer is decision-ready, how to talk about confidence without fake precision, and a short quality checklist you can use before you hit send.
- 5 Reading a number like an adult Counts, rates, denominators, and "compared to what?" A practical guide to reading workplace numbers without falling for lonely metrics or seasonal surprises.