Category: Analytics
Funnel stages that match the product
Generic marketing funnels hide the step that actually matters in your product. Part 1 of Customer analytics basics maps Visit to Pay stages to real events so activation…
Experiment design beyond the p-value
p < 0.05 is not a product strategy. Experiment design beyond the p-value covers hypotheses, ethics, rollouts, and decisions that survive contact with real teams. Part 1 of…
Sampling and bias for analysts
Your sample is not “the data.” It is a story about who showed up, who got filtered out, and what bias you baked into the chart. Part 1…
Sources, land, transform, serve
Inherited a broken dashboard number? Map data from sources through land, transform, and serve so you can debug the path, not the logos. Part 1 of How data…
From goal to metric (the chain)
Most metric fights are unfinished goal conversations in disguise. Walk the chain from objective to behavior to measure to target so your next KPI becomes a decision tool,…
