Category: Analytics
This shelf is the job, not a tool manual. You are here if someone expects a number, a chart, or a “what should we do,” and the spreadsheet is starting to argue with itself. The articles cover the question before the query, a metric with a written definition, a chart that answers something, data that is fit to ship, and the messy middle of pipelines and stewardship.
It is not the SQL category. SQL is how you ask a table. Analytics is what you are trying to decide, and whether the number is even the right one. It is not the AI category either. A model can draft the email about the metric. It does not pick the metric.
Where to start: Analytics foundations if you do not yet have a clear question. Metrics if the team is arguing about a definition. Charts if the picture is pretty and the decision is still fuzzy. The SQL series when you are ready to ask the table yourself. Learn groups these as a track so you do not have to guess an order from a flat list.
How to build a customer funnel that matches how your product delivers value
Generic marketing funnels hide the step that actually matters in your product. Part 1 of Customer analytics basics maps Visit to Pay stages to real events so activation…
How to design A/B tests that lead to good decisions, beyond the p-value
p < 0.05 is not a product strategy. Experiment design beyond the p-value covers hypotheses, ethics, rollouts, and decisions that survive contact with real teams. Part 1 of…
Sampling and bias for analysts
Your sample is not “the data.” It is a story about who showed up, who got filtered out, and what bias you baked into the chart. Part 1…
How data moves from source systems to a dashboard: the four stages of a data pipeline
Inherited a broken dashboard number? Map data from sources through land, transform, and serve so you can debug the path, not the logos. Part 1 of How data…
How to turn a business goal into a metric you can track
Most metric fights are unfinished goal conversations in disguise. Walk the chain from objective to behavior to measure to target so your next KPI becomes a decision tool,…




