Author: Jose S
How to ask better data questions in meetings
Ask data questions that name the decision, window, segment, and success criteria. Use a question ladder so meetings end with an answerable next action.
dbt lab: first models and tests
Turn layout into working models. Write your first staging and mart SQL, wire refs, add unique and not-null tests, and run a small build you can actually explain…
Conversion math without magic
Write conversion as success over eligible with a clear window. Definition cards beat dashboard magic when the same funnel stage means three rates.
Warehouses vs lakes vs just a database
App database, warehouse, or lake? Walk a plain decision tree for where data should live so product traffic, cheap history, and certified analytics stop fighting over one system.
I want help coding or building software
For coding help, pick one AI surface, keep changes on one branch, list the folder, and re-run the failing command yourself. Agents multiply mistakes when nobody owns the…
