Category: Key Terms
What is a data contract?
A data contract is an explicit agreement between data producers and consumers on schema, meaning, quality, and delivery. Learn the pieces, a worked example, and when contracts beat…
- 9 min read
What is a data clean room? How companies share insights without sharing raw data
Partners want overlap metrics. Nobody should email a customer CSV “just this once.” Data clean rooms let parties compute under rules and return aggregates. Learn when they help,…
- 8 min read
Data governance 101: rules people can actually use
Finance and marketing disagree on “active customers” again. Data governance is the set of owners, definitions, and quality rules that stop that fight. Here is a practical loop…
- 7 min read
What is master data management? Keeping one trusted record per customer
Three systems, three versions of the same customer, broken LTV. Master data management creates authoritative records for shared entities and publishes them. Architecture patterns, match rules, and a…
ETL vs ELT: the two ways to move and clean data, explained
ETL shapes data before load; ELT loads then transforms in the warehouse. Plain comparison, CDC and cousins, best practices, and a checklist for modern stacks.
