Author: Jose S
- 8 min read
Data governance 101: rules people can actually use
Finance and marketing disagree on “active customers” again. Data governance is the set of owners, definitions, and quality rules that stop that fight. Here is a practical loop…
- 7 min read
What is master data management? Keeping one trusted record per customer
Three systems, three versions of the same customer, broken LTV. Master data management creates authoritative records for shared entities and publishes them. Architecture patterns, match rules, and a…
- 7 min read
Vector databases: search by meaning, not just keywords
Semantic search and RAG need more than a keyword index. Vector databases store embeddings and find nearest neighbors fast. Plain-English use cases, hybrid search, chunking pitfalls, and a…
ETL vs ELT: the two ways to move and clean data, explained
ETL shapes data before load; ELT loads then transforms in the warehouse. Plain comparison, CDC and cousins, best practices, and a checklist for modern stacks.
- 6 min read
All about KPIs: numbers that drive a decision
Twenty-eight charts is not a strategy. KPIs are a short list of owned measures tied to decisions. Learn KPI vs metric, leading vs lagging, a practical ladder, and…
