Insights for the Rest of Us
Analytics and AI without the intimidation. Plain-language guides to SQL, data work, and practical AI — examples you can use at work, a little humor, no PhD required.
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What ChatGPT is (plain English)
ChatGPT is OpenAI’s AI assistant family, not one single app. This Part 1 map separates company, models, and products so you can start on web, mobile, or desktop without hype, ranking wars, or treating chat answers as a source of record.
What Claude is (plain English)
Claude is Anthropic’s AI assistant family, not one single app. This Part 1 map separates company, models, and products so you can…
Common analytics traps
Survivorship, cherry-picking, averages of averages, wrong grain, and lonely numbers. Spot the traps that make clean charts support bad decisions.
How to write a one-page analytics brief
Stop starting with the warehouse. Use an eight-field one-page analytics brief to turn vague stakeholder asks into decision-ready work before you write…
Reading a number like an adult
Counts, rates, denominators, and “compared to what?” A practical guide to reading workplace numbers without falling for lonely metrics or seasonal surprises.
