Who we are

Our website address is: https://analyticsmadesimple.com.

At Analytics Made Simple, accessible from https://analyticsmadesimple.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Analytics Made Simple and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

Log Files

Analytics Made Simple follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We use cookies for the following purposes:

• Session management – we use cookies to recognize you as you use and interact with our Site in a single browser session, and improve your user experience.
• User preferences – we use cookies to store certain user preferences, including language and theme selection, to personalize your experience on the Site.
• Analytics – We use first-party and third-party cookies to analyze how visitors interact with our Site by collecting and reporting information in aggregated and anonymous form.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Google DoubleClick DART Cookie

Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to www.website.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL – https://policies.google.com/technologies/ads

Google Analytics

Our Site uses Google Analytics, a web analytics service provided by Google, to collect certain data for analytical purposes. Google Analytics uses cookies to analyze how users interact with websites and applications. The information generated, including IP addresses, may be transmitted to and stored by Google on servers in the United States and other countries.

Google provides some additional privacy options regarding Google Analytics cookies at http://www.google.com/policies/privacy/partners/ that allows you to opt-out of analytics tracking.

Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Analytics Made Simple.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Analytics Made Simple, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Analytics Made Simple has no access to or control over these cookies that are used by third-party advertisers.

Advertising

We or our advertising partners may use cookies and other technology to tailor ads based on your browsing history and use of our Site. For example, if you visit sites related to parenting, you may see more ads about our services when browsing other sites.

You can opt out of interest-based advertising by adjusting your ads settings on sites like Google, Bing, Facebook, etc. Opting out does not prevent you from seeing ads, but means the ads will not be customized based on assumed interests.

Third-Party Privacy Policies

Analytics Made Simple’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We retain personal data for as long as needed to provide our services, and as necessary to comply with our legal obligations, resolve disputes, enforce our policies, and otherwise fulfill our contractual obligations. The specific retention periods vary depending on the type of data, legal requirements, and purpose for collection.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

GDPR Data Protection Rights

If you reside in the European Economic Area (EEA), you have certain data protection rights under the GDPR. These include:

• The right to access, correct, update, or request deletion of your personal data
• The right to object to processing or restrict processing of your personal data
• The right to data portability for information you provided to us
• The right to withdraw consent at any time
• The right to complain to a supervisory authority

CCPA Privacy Rights

If you reside in California, you have certain privacy rights under the California Consumer Privacy Act (CCPA). These include:

• The right to know what personal data we collect, use, disclose, and sell about you
• The right to request deletion of your personal data
• The right to opt-out of sale of personal data
• The right to non-discrimination for exercising CCPA rights

To make a request under CCPA, contact us at the email or address listed below. You may designate an authorized agent to make a request on your behalf by providing the agent written permission.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Analytics Made Simple does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Plugin: Smush

Note: Smush does not interact with end users on your website. The only input option Smush has is to a newsletter subscription for site admins only. If you would like to notify your users of this in your privacy policy, you can use the information below.

Smush sends images to the WPMU DEV servers to optimize them for web use. This includes the transfer of EXIF data. The EXIF data will either be stripped or returned as it is. It is not stored on the WPMU DEV servers.

Smush uses the Stackpath Content Delivery Network (CDN). Stackpath may store web log information of site visitors, including IPs, UA, referrer, Location and ISP info of site visitors for 7 days. Files and images served by the CDN may be stored and served from countries other than your own. Stackpath’s privacy policy can be found here.

Smush uses a third-party email service (Drip) to send informational emails to the site administrator. The administrator’s email address is sent to Drip and a cookie is set by the service. Only administrator information is collected by Drip.

LiteSpeed Cache

This site utilizes caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary. We may use QUIC.cloud services to process & cache your data temporarily. Please see https://quic.cloud/privacy-policy/ for more details.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Caching

This site utilizes caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary. We may use QUIC.cloud services to process & cache your data temporarily.Please see https://quic.cloud/privacy-policy/ for more details.

MailPoet newsletter & emails

If you have subscribed to our newsletter or if you are a member of our website (you can log in) or if you have purchased on our website, there is a good chance you will receive emails from us.

We will only send you emails which you have signed up to receive, or which pertain to the services we provided to you.

To send you emails, we use the name and email address you provide us. Our site also logs the IP address you used when you signed up for the service to prevent abuse of the system.

This website can send emails through the MailPoet Sending Service. This service allows us to track opens and clicks on our emails. We use this information to improve the content of our newsletters.

No identifiable information is otherwise tracked outside this website except for the email address.

Below is a list of cookies that may be generated by MailPoet (note that some cookies are only utilized when WooCommerce is installed and activated):

Cookie name: mailpoet_page_view
Cookie expiry: 3,650 days.
Cookie description: The purpose of this cookie is to track the last time a subscriber viewed any page on the site.

Cookie name: mailpoet_revenue_tracking
Cookie expiry: 14 days.
Cookie description: The purpose of this cookie is to track which newsletter sent from your website has acquired a click-through and a subsequent purchase in your WooCommerce store.

Cookie name: mailpoet_subscriber
Cookie expiry: 3,650 days.
Cookie description: The purpose of this cookie is to track subscriber engagement. It is used when the user logs in, signs up in a form, confirms subscription to a newsletter, or places an order through WooCommerce.
Note: User must be opted-in and a confirmed subscriber.

Cookie name: popup_form_dismissed_{$formId}
Cookie expiry: the expiration date varies and can be set per form.
Cookie description: This cookie is used to track if a user has previously dismissed a specific form, preventing the re-display of the form until the cookie’s expiration date. It is applicable for popup, slide-in, or fixed bar forms.

We collect information about you during the checkout process on our store.

Online Store

What we collect and store

While you visit our site, we’ll track:

• Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
• Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
• Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

• Send you information about your account and order
• Respond to your requests, including refunds and complaints
• Process payments and prevent fraud
• Set up your account for our store
• Comply with any legal obligations we have, such as calculating taxes
• Improve our store offerings
• Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for XXX years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

• Order information like what was purchased, when it was purchased and where it should be sent, and
• Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example —

Payments

We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

By using this extension, you may be storing personal data or sharing data with external services. Learn more about how this works, including what you may want to include in your privacy policy.

Akismet

We collect information about visitors who comment on Sites that use our Akismet Anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regard to the information that they shared and/or collect in Analytics Made Simple. This policy is not applicable to any information collected offline or via channels other than this website.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its Terms and Conditions.